BRANDON J. LAMPKIN · BRAND GUIDE

LOGO
- Full logo: the B. monogram with the BRANDON LAMPKIN name plate underneath. Use it wherever there is room.
- Monogram: the B. alone, for small spaces, avatars and icons.
- Versions: gold (on black), white (on dark), black (on light). SVG for print and web, PNG for everything else.
- Clear space: keep empty space around the logo at least the width of the dot in the B.
- Minimum size: full logo 80 px / 0.75 in wide. Monogram 24 px wide.
- Do not stretch, rotate, recolor outside these versions, add effects, or place it on busy photos without a dark overlay.

COLOR
Ink (background)   #0B0A0E
Ink 2              #121016
Paper (text)       #F4EFE4
Gold               #C9A13B
Gold high          #F3DC93
Gold low           #8A6A1F
Gold foil: a gradient from #8A6A1F through #C9A13B to #F6E3A1 and back.

TYPE
Display: Cormorant Garamond (headlines, italics for emphasis)
Body: IBM Plex Sans, light 300
Labels: IBM Plex Mono, uppercase, wide letter spacing
All three are free on Google Fonts.

VOICE
Confident, warm, understated. Short sentences. No hype words. Lead with the result.
Tagline: Builder · Leader · Servant
